You aren’t racking up enough interest on that card if you misplaced it. And they can surely see your buying history when you went to cancel and probably wouldn’t waste the time with how wide a net they cast and how often people call to cancel afterwards.
The goal is to find the people easily addicted and get them full giving as much money as possible back to target. Anyone that gets a little here and there is good too but no reason to fight over them.
Sure, the occasional customer gets into a cycle for credit card debt and ends up paying big interest. That’s not where credit card companies make their money though. There’s a fee for the merchant to process each transaction, that’s the main revenue source. Then if we’re talking about a store card, they get the ability to track your purchases everywhere you use that card, and use that info to do better marketing, merchandising, and just generally get better at selling people stuff. It’s nice to make a buck when people buy things from your store, but it’s even nicer if you can make a buck when people shop elsewhere too.
I think part of the problem is that just like reviews and scores the only acceptable range you can be within is the top <20%. And that range seems to be constantly shrinking. No one wants to eat at a restaurant with below 4 stars. No one wants to help people who aren’t getting bigger and bigger loans making more and more interest.
We are a country that wants an unobtainable exceptionalism. Because that feels good and gives better returns. We focused entirely on the top and are squeezing harder to get more from it.
You get a chance to quantify and separate out by groups and it suddenly becomes a game to min-max people. It feels progressive but it just makes hierarchies.
You aren’t racking up enough interest on that card if you misplaced it. And they can surely see your buying history when you went to cancel and probably wouldn’t waste the time with how wide a net they cast and how often people call to cancel afterwards.
The goal is to find the people easily addicted and get them full giving as much money as possible back to target. Anyone that gets a little here and there is good too but no reason to fight over them.
Sure, the occasional customer gets into a cycle for credit card debt and ends up paying big interest. That’s not where credit card companies make their money though. There’s a fee for the merchant to process each transaction, that’s the main revenue source. Then if we’re talking about a store card, they get the ability to track your purchases everywhere you use that card, and use that info to do better marketing, merchandising, and just generally get better at selling people stuff. It’s nice to make a buck when people buy things from your store, but it’s even nicer if you can make a buck when people shop elsewhere too.
deleted by creator
deleted by creator
I think part of the problem is that just like reviews and scores the only acceptable range you can be within is the top <20%. And that range seems to be constantly shrinking. No one wants to eat at a restaurant with below 4 stars. No one wants to help people who aren’t getting bigger and bigger loans making more and more interest.
We are a country that wants an unobtainable exceptionalism. Because that feels good and gives better returns. We focused entirely on the top and are squeezing harder to get more from it.
You get a chance to quantify and separate out by groups and it suddenly becomes a game to min-max people. It feels progressive but it just makes hierarchies.