My less tech savy younger family members have learned to completely ignore ads, wait for the skip button and effectively avoid all the false skip buttons on account of playing mobile games with ads since they were babies. Advertisers have perfected the human brain of people who rawdog the internet to be incapable of retaining any information from any ad they see and finding skip buttons wherever they may be.

From my personal observational account, i think I’ve only seen boomers and some older millennials ever interacting with ads. A gen alpha’s brain wouldn’t even remember an ad they just saw. They have perfected filtering them.

Seems to me this is more like the equation that maximizes happiness for people who don’t have the mentioned things.

Plenty of people have food, money and sex, rightfully obtained from their perception, yet are still very unhappy, even suicidal. This is what you think you need. It’s not even necessarily what you need.