Because that’s exacly how marketing works… And, also, surely business only sell what the market is already being used to buy…
You can manufacture almost any demand if you are large enough…
Just look at latest example of Apple iPhone. Pretty sure that before 2020 you would say that “people don’t like colors on iPhones”, but it just so happened there was not even a choice for colors… Go ask around iPhone users nowadays what is their preferred iPhone color… Pretty sure colored iPhones will be one of their preferred in more than 33% of the instances. You can’t say that a negligible marketshare.
There is no way any breakthrough will be made with new technologies whilst the current AI speculation continues over RAM and GPUs, there seems to be still way to much money to be made in this bubble so most of capital resources in this area are being directed tô those “AI” initiatives.