I mean, it feels kinda obvious. If there’s any company in this space that would never need to use generative AI, it’s Nintendo. They already employ some of the most talented art teams in the industry, they’re not exactly struggling to produce art or assets.
If this was from a developer who maybe hasn’t been a gaming monolith for the last 30+ years, that’d be different. This is like if Bill Gates says he promises not to open his 401k early; like, okay cool, I don’t think that was ever in doubt in the last 30 years, Bill, but thanks for letting us know.
We haven’t really seen high quality art that uses AI as part of the creative process yet, but this could be similar to the animation studios of the 90s who refused to use computers. They’re all out of business now.
The reality is, generative AI is a really powerful tool, so they will be at a disadvantage going forward if they don’t use it.
Activision, Ubisoft, and EA, all multibillion game dev company, said they’ll be using generative AI to make their game, so no, it’s not really obvious. It’s also mentioned in the article
Nintendo’s stance differs from that of other gaming giants. Earlier this year, Ubisoft introduced Project Neural Nexus NEO NPCs, which uses generative AI to simulate in-game conversations and interactions with NPCs.
Similarly, Square Enix President Takashi Kiryu views generative AI as a business opportunity to create new content using cutting-edge technologies. Electronic Arts (EA) has also embraced generative AI, with CEO Andrew Wilson predicting that over half of EA’s development processes will benefit from advancements in generative AI.
The investor probably heard it’s a trendy thing that can make better profit, so they asked nintendo about it in the briefing.
Activision, Ubisoft, and EA, all multibillion game dev company, said they’ll be using generative AI to make their game
Because these companies don’t care stealing assets and work of others. AI makes it very easy and it won’t be too obvious. Problem with AI is, its trained on data they probably have no rights to use for. But its hard to provide evidence, until its too late and obvious.
They don’t even care to make good games anymore.
Yes and no. The developers mostly still care making good games. Therefore some games are still good. Also we got a few good surprises in the last few years from these companies, so its not all lost.
Those are the companies that have contributed to the fast churn of creatives getting overworked and leaving the industry, leaving their projects to be driven entirely by excess man-hours and lack of innovation.
Oh, that’s cool, I respect that.
Anyone know offhand their stance on jackbooted thugs kicking in the doors of people who write emulation software and sending them to prison? Just trying to get a pulse on that
Nintendo is probably the most anti emulation company. They tried to make emulation completely illegal, they sued yuzu (the devs did some things that encouraged that) and made the devs pay a couple million and never develop emulators again. They are also the reason why dolphin didn’t come to steam as they wanted to sue valve if they allowed it on their platform. They also took down various tools that allowed one to rip your own switch games. I think they are for the second point
Pretty sure they’re on the pro side of the latter
I can only assume someone made them an offer they could refuse
They mentioned IP right, and since Japanese police do arrest and charge people for infringing copyright, and since some artist do recognize their work being smashed together to create something else, they might skip this thing for the foreseeable future just to be on the safe side. They know because they’re the one that send police to arrest people.
I’m with the stance of Valve here. Don’t use AI, if you didn’t train the data yourself. Generative AI can be useful and safe, if you trained it yourself. Using AI itself is not the problem and even Nintendo can benefit from it.
God dammit Nintendo.
You’re somehow great AND the actual worst and I fucking hate you for it.
And I know why it happens, but still. FUCKING HELL.
